Partially Green, Wholly Deceptive? How Consumers Respond to (In)Consistently Sustainable Packaged Products in the Presence of Sustainability Claims
Author:
Affiliation:
1. Wageningen University, Wageningen, the Netherlands
2. Top Institute Food and Nutrition, Wageningen, the Netherlands
Funder
Top Institute Food and Nutrition
Knowledge Institute for Sustainable Packaging
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/00913367.2022.2047841
Reference49 articles.
1. How does greenwashing affect green branding equity and purchase intention? An empirical research
2. Signaling the Green Sell: The Influence of Eco-Label Source, Argument Specificity, and Product Involvement on Consumer Trust
3. The Role of Visual Hyperbole in Advertising Effectiveness
4. Persuasive Puffery
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