Drivers of Data Quality in Advertising Research: Differences across MTurk and Professional Panel Samples
Author:
Affiliation:
1. Colorado State University, Fort Collins, Colorado, USA
2. Villanova University, Villanova, Pennsylvania, USA
3. University of Arkansas, Fayetteville, Arkansas, USA
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/00913367.2022.2079026
Reference47 articles.
1. An MTurk Crisis? Shifts in Data Quality and the Impact on Study Results
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4. Recruiting large online samples in the United States and India: Facebook, Mechanical Turk, and Qualtrics
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