Influence of Consumers’ Temporary Affect on Ad Engagement: A Computational Research Approach
Author:
Affiliation:
1. Shanghai International Studies University, Shanghai, China
2. University of Minnesota, Minneapolis, Minnesota, USA
Funder
Hubbard School of Journalism and Mass Communication, University of Minnesota
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/00913367.2021.1977202
Reference63 articles.
1. User engagement in online News: Under the scope of sentiment, interest, affect, and gaze
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5. Mood and memory.
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