Is Life-Style Research Limited in its Usefulness to Japanese Advertisers?-Reference-Cited by-同舟云学术

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Is Life-Style Research Limited in its Usefulness to Japanese Advertisers?

Published:1982-03 Issue:1 Volume:11 Page:31-48
ISSN:0091-3367
Container-title:Journal of Advertising
language:en
Short-container-title:Journal of Advertising

Author:

Aaker David A.,Fuse Yasuyoshi,Reynolds Fred D.

Publisher

Informa UK Limited

Subject

Marketing,Communication,Business and International Management

Link

http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883

Reference8 articles.

1. Japan Statistical Yearbook, 1979, 414Tokyo, Japan: Statistics Bureau, Prime Minister's Office.

2. Consumer Focus in Cross-National Research

3. Statistical Abstract of the United States, 1979, 450Washington, D.C.: U.S. Department of Commerce, Bureau of the Census.

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