Corrective Advertising: Evolution of the Legal Theory and Application of the Remedy-Reference-Cited by-同舟云学术

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Corrective Advertising: Evolution of the Legal Theory and Application of the Remedy

Published:1982-03 Issue:1 Volume:11 Page:10-20
ISSN:0091-3367
Container-title:Journal of Advertising
language:en
Short-container-title:Journal of Advertising

Author:

Scammon Debra L.,Semenik Richard J.

Publisher

Informa UK Limited

Subject

Marketing,Communication,Business and International Management

Link

http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883

Reference56 articles.

1. 1971.Advertising Age, 1 July 5

2. 1950.Alberty v. FTC, 182 F. 2d 36 (D.C. Cir.); cert, denied, 340 U.S. 818

3. 1972.American Home Products Corp. CCH Trade Reg. Rep. para. 19, 962, (1970–1973 Transfer Binder)

4. 1973.Amstar Corporation, et. al., 83 FTC 659

5. Detecting and Correcting Deceptive Advertising

Cited by 7 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Correction of misleading information in prescription drug television advertising: The roles of advertisement similarity and time delay;Research in Social and Administrative Pharmacy;2017-03

2. Toward a Pragmatic Understanding of the Advertising and Public Policy Literature;Journal of Current Issues & Research in Advertising;2007-03

3. Affirmative Disclosure at the FTC: Objectives for the Remedy and Outcomes of past Orders;Journal of Public Policy & Marketing;1985-01

4. The Federal Trade Commission Redefinition of Deception and Public Policy Implications: Let the Buyer Beware;Journal of Consumer Affairs;1984-12

5. Marketing's “Scarlet Letter”: The Theory and Practice of Corrective Advertising;Journal of Marketing;1984-03

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