Preventing Customer Churn in the Mobile Telecommunication Industry: Is Mobile Money Usage the Missing Link?
Author:
Affiliation:
1. Department of Marketing & Entrepreneurship, University of Ghana Business School, Accra, Ghana
Publisher
Informa UK Limited
Subject
Development,Geography, Planning and Development
Link
https://www.tandfonline.com/doi/pdf/10.1080/15228916.2018.1440462
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