Digital advertising policy acceptance by out-of-home advertising firms: a combination of TAM and TOE framework-Reference-Cited by-同舟云学术

Digital advertising policy acceptance by out-of-home advertising firms: a combination of TAM and TOE framework

Published:2021-03-16 Issue: Volume: Page:1-19
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Cho Jaesoo¹,Cheon Yongseok²,Jun Jong Woo³,Lee Sangwon⁴

Affiliation:

1. Department of Media Communication, Joongbu University, Goyang-si, Republic of Korea

2. Department of Research and Education, Korea OOH Advertising Center, Seoul, Republic of Korea

3. School of Communications, Dankook University, Yongin-si, Republic of Korea

4. Department of Media, Kyung Hee University, Seoul, Republic of Korea

Funder

Korea Out-of-Hom

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.2021.1888562

Reference77 articles.

1. Time Flies When You're Having Fun: Cognitive Absorption and Beliefs about Information Technology Usage

2. A Conceptual and Operational Definition of Personal Innovativeness in the Domain of Information Technology

3. Information Technology Assimilation in Firms: The Influence of Senior Leadership and IT Infrastructures

4. Integrating TAM, TPB and TOE frameworks and expanding their characteristic constructs for e-commerce adoption by SMEs

5. Baker, J. 2012, The technology‐organization‐environment framework, in Dwivedi, Y., Wade, M. and Schneberger, S. (Eds), Information Systems Theory: Explaining and Predicting Our Digital Society, Springer, New York, NY, 231–46.

Cited by 30 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Predicting restaurants’ surplus food platform continuance: Insights from the combined use of PLS-SEM and NCA and predictive model comparisons;Journal of Retailing and Consumer Services;2024-07

2. Towards a collective opinion generation approach with multiple objectives for evaluating rail transit station accessibility in urban areas;Knowledge-Based Systems;2024-06

3. Investigating digital marketing readiness among tourism firms: an emerging economy perspective;Current Issues in Tourism;2024-05-29

4. Big data analytics usage in the banking industry in Tanzania: does perceived risk play a moderating role on the technological factors;Journal of Electronic Business & Digital Economics;2024-05-06

5. Exploring the role of knowledge management capacity on SMEs’ digital transformation intentions: Integrating signaling theory and the technology acceptance mode;Tạp chí Kinh tế và Phát triển;2024-05