Are many too much? Examining the effects of multiple influencer endorsements from a persuasion knowledge model perspective
Author:
Affiliation:
1. Institute of Media Studies, University of Tübingen, Tübingen, Germany
2. Institute of Communication & Media Studies, Leipzig University, Leipzig, Germany
3. Department of Communication, University of Mainz, Mainz, Germany
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/02650487.2022.2054163
Reference63 articles.
1. Answering Questions about Questions: A Persuasion Knowledge Perspective for Understanding the Effects of Rhetorical Questions
2. Consumer Perceptions of Credibility and Selling Intent Among Advertisements, Advertorials, and Editorials: A Persuasion Knowledge Model Approach
3. The disclosure paradox: how persuasion knowledge mediates disclosure effects in sponsored media content
4. Advertising in disguise? How disclosure and content features influence the effects of native advertising
Cited by 16 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. The negative effect of virtual endorsers on brand authenticity and potential remedies;Journal of Business Research;2024-12
2. Followers’ Cognitive Elaboration of Sponsored Influencer Content: The Significance of Argument Quality;Journal of Interactive Advertising;2024-07-02
3. A bartender, a brand rep and a customer walk into a bar: an exploration of the expert middleperson in the Persuasion Knowledge Model;Cogent Business & Management;2024-04-12
4. Expertise and Playfulness of Social Media Influencers;Journal of Current Issues & Research in Advertising;2024-03-21
5. Exploring the Role of Influencers in Shaping Employer Brands: A Comparative Study of Corporate and Third-Party Influencers;Corporate Reputation Review;2024-02-10
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3