Convergence across American and Korean young adults: socialisation variables indicate the verdict is still out-Reference-Cited by-同舟云学术

Convergence across American and Korean young adults: socialisation variables indicate the verdict is still out

Published:2004-01 Issue:4 Volume:23 Page:479-506
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Marina Choi Sejung,La Ferle Carrie

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.2004.11072896

Reference34 articles.

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3. Belk, R.W. & Bryce, W.J. (1986) Materialism and individualism in U.S. and Japanese print and television advertising. Advances in Consumer Research, 13, pp. 568–572.

4. Bush, A.J., Smith, R. & Martin, C. (1999) The influence of consumer socialization variables on attitude toward advertising: a comparison of African-Americans and Caucasians. Journal of Advertising, 28(3), pp. 13–24.

5. Chang, Y. (1976) The urban Korean as individual. In Chun, S. Korean Society (ed.), pp. 129–145. Seoul, Korea: International Cultural Foundation.

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