Children’s vulnerability to advertising: an overview of four decades of research (1980s–2020s)
Author:
Affiliation:
1. Erasmus School of Social and Behavioural Sciences, Erasmus University Rotterdam, Rotterdam, The Netherlands
2. Behavioural Science Institute, Radboud University, Nijmegen, The Netherlands
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/02650487.2022.2135349
Reference32 articles.
1. Exploration of Parental Advertising Literacy and Parental Mediation: Influencer Marketing of Media Character Toy and Merchandise
2. Comments
3. Is television advertising good for children? Areas of concern and policy implications
4. The effects of television advertising on materialism, parent–child conflict, and unhappiness: A review of research
5. Introducing the PCMC Model: An Investigative Framework for Young People's Processing of Commercialized Media Content
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