Creating win–win situations via advertising: new developments in digital out-of-home advertising
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Published:2015-03-15
Issue:2
Volume:34
Page:177-180
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ISSN:0265-0487
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Container-title:International Journal of Advertising
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language:en
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Short-container-title:International Journal of Advertising
Author:
Taylor Charles R.
Publisher
Informa UK Limited
Subject
Marketing,Communication
Cited by
11 articles.
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