Label design, packaging, and the Canadian Millennial/Gen Z wine consumer-Reference-Cited by-同舟云学术

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Label design, packaging, and the Canadian Millennial/Gen Z wine consumer

Published:2023-10-31 Issue: Volume: Page:1-26
ISSN:1537-8020
Container-title:Journal of Foodservice Business Research
language:en
Short-container-title:Journal of Foodservice Business Research

Author:

Kellershohn Julie¹^ORCID,Lumby Natalia²^ORCID,Kozar Mariana²

Affiliation:

1. Ted Rogers School of Hospitality and Tourism Management, Toronto Metropolitan University (Formerly Ryerson University), Toronto, Ontario, Canada

2. Graphic Communications Management, The Creative School, Toronto Metropolitan University (Formerly Ryerson University), Toronto, Ontario, Canada

Funder

Mitacs

Publisher

Informa UK Limited

Subject

Food Science

Link

https://www.tandfonline.com/doi/pdf/10.1080/15378020.2023.2265794

Reference75 articles.

1. Consumers' preferences for low-priced wines' packaging alternatives: the influence of consumption occasion, gender, and age

2. Wine origin and organic elaboration, differentiating strategies in traditional producing countries

3. The role of intrinsic and extrinsic characteristics of honey for Italian millennial consumers

4. Marketing Challenges and Trends Influencing Wine Producers and Consumers

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