The Use of Different Endorser Types in Advertising: A Content Analysis of Magazine Advertisements
Author:
Affiliation:
1. Executive MBA, University of Zurich, Zurich, Switzerland
Publisher
Informa UK Limited
Subject
Marketing,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/08911762.2018.1470273
Reference56 articles.
1. The Economic Worth of Celebrity Endorsers: An Event Study Analysis
2. Exploring the relationship between celebrity endorser effects and advertising effectiveness
3. A content analysis study of the use of celebrity endorsers in magazine advertising
4. Celebrity endorsements: a literature review and research agenda
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