Adoption of Ubiquitous Customer Relationship Management (uCRM) in Enterprise: Leadership Support and Technological Competence as Moderators
Author:
Affiliation:
1. Computer Science and Engineering, Indian Institute of Technology, Kharagpur, India;
2. Management Studies, National Institute of Industrial Engineering, India
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/15332667.2019.1664870
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