SELL ME THIS ARTIFICIAL PEN: USING CHATGPT TO ENHANCE SALES ROLE PLAYS-Reference-Cited by-同舟云学术

SELL ME THIS ARTIFICIAL PEN: USING CHATGPT TO ENHANCE SALES ROLE PLAYS

Published:2024-04-02 Issue:2 Volume:34 Page:137-143
ISSN:1052-8008
Container-title:Marketing Education Review
language:en
Short-container-title:Marketing Education Review

Author:

Milovic Alex¹,Das Gyomlai Moumita²,Spaid Brian³,Dingus Rebecca⁴

Affiliation:

1. Associate Professor of Practice - Marketing, Marquette University, University of Wisconsin-Milwaukee, Milwaukee, WI, USA

2. School of Management Paris, Assistant Professor, Marketing, Ohio University, Athens, OH, USA

3. Associat e Professor of Marketing, University of Tennessee - Knoxville, Marquette University, Milwaukee, WI, USA

4. Associate Professor, Marketing, Kent State University, Ohio University, Athens, OH, USA

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/10528008.2024.2341278

Reference29 articles.

1. Anderson, L., Krathwohl, D., Airasian, P., Cruikshank, K., Mayer, R., and Wittrock, M. (2001). A taxonomy for learning, teaching, and assessing: A revision of bloom’s taxonomy of education objectives. New York: Longman.

2. Bloom, B., Englehart, M., Furst, E., Hill, W., & Krathwohl, D. (1956). Taxonomy of educational objectives: Book 1 cognitive domain. New York: D. McKay Co., Inc.

3. Bishop L. (2023). A computer wrote this paper: What ChatGPT means for education research and writing.

4. Cambridge Dictionary. (n.d.). Prompt engineering. Cambridge.Org Dictionary. Retrieved August 7 2023 from https://dictionary.cambridge.org/us/dictionary/english/prompt-engineering.

5. Enhancing Reflective Learning through Role-Plays: The Use of an Effective Sales Presentation Evaluation Form in Student Role-Plays