An Experiential Social Media Project: Comparing Client-Sponsored and Non-Client-Sponsored Alternatives
Author:
Affiliation:
1. College of Business and Economics, Towson University, Towson, MD, USA
Funder
N/A
Publisher
Informa UK Limited
Subject
Education
Link
https://www.tandfonline.com/doi/pdf/10.1080/10528008.2017.1323552
Reference50 articles.
1. Enhancing the Interdisciplinary Perspective in the Marketing Management Decision Process through an Applied, Integrated, Client Project
2. A Social Media Practicum: An Action-Learning Approach to Social Media Marketing and Analytics
3. The Klout Challenge: Preparing your Students for Social Media Marketing
4. Engaging Students With Social Media
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