Thought Leadership as a Trust Strategy in Global Markets: Goldman Sachs’ Promotion of the ‘BRICs’ in the Marketplace of Ideas-Reference-Cited by-同舟云学术

Thought Leadership as a Trust Strategy in Global Markets: Goldman Sachs’ Promotion of the ‘BRICs’ in the Marketplace of Ideas

Published:2015-08-03 Issue:4 Volume:27 Page:322-336
ISSN:1062-726X
Container-title:Journal of Public Relations Research
language:en
Short-container-title:Journal of Public Relations Research

Author:

Bourne Clea D.

Publisher

Informa UK Limited

Subject

Public Administration,Sociology and Political Science

Link

http://www.tandfonline.com/doi/pdf/10.1080/1062726X.2015.1027772

Reference73 articles.

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2. Aldridge, A. (2010). New ideas in law: Follow the leader.Legal Week.Retrieved from: http://www.legalweek.com/legal-week/analysis/1799970/ideas-law-follow-leader

3. Trust and Credibility — Prerequisites for Communication Management

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