Hedonic and utilitarian motivations and their relationship with cultural dimensions, life satisfaction and the attributes of supermarkets: An international study on consumer behavior

Author:

Ribeiro Coimbra Rodrigo1ORCID,Brito Carlos Melo2ORCID,de Oliveira Sampaio Danilo3ORCID

Affiliation:

1. Global Management, Woosong University - Endicott College of International Studies, Daejeon, South Korea

2. Management, University of Porto, Porto, Portugal

3. Management, School of Business and Accounting, Federal University of Juiz de Fora, Juiz de Fora, Minas GeraisBrazil, Brazil

Funder

Woosong University

Publisher

Informa UK Limited

Subject

Marketing,Management Science and Operations Research,Organizational Behavior and Human Resource Management,Strategy and Management,Business, Management and Accounting (miscellaneous),Accounting,Business and International Management

Reference70 articles.

1. The Cool Brand, Affective Activism and Japanese Youth

2. Andersson P. & Engelberg E. E. (2006) Affective and rational consumer choice modes: The role of intuition analytical decision-making and attitudes to money SSE/EFI Working Paper in Business Administration Nº 2006:013 Center for Risk Research Stockholm School of Economics.

3. Marketing de varejo: avaliação da satisfação na percepção do cliente e vantagem competitiva em um hipermercado;Andrade M. A. R.;Gestão & Regionalidade,2007

4. Consumer Culture Theory (CCT): Twenty Years of Research

5. Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value

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