The effects of live streaming attributes on consumer trust and shopping intentions for fashion clothing-Reference-Cited by-同舟云学术

The effects of live streaming attributes on consumer trust and shopping intentions for fashion clothing

Published:2022-03-06 Issue:1 Volume:9 Page:
ISSN:2331-1975
Container-title:Cogent Business & Management
language:en
Short-container-title:Cogent Business & Management

Author:

Chandrruangphen Earth¹^ORCID,Assarut Nuttapol²,Sinthupinyo Sukree³

Affiliation:

1. Technopreneurship and Innovation Management Program, Graduate School, Chulalongkorn University, Bangkok, Thailand

2. Department of Marketing, Business School, Chulalongkorn University, Bangkok, Thailand

3. Department of Computer Engineering, Chulalongkorn University, Bangkok, Thailand

Funder

research

Publisher

Informa UK Limited

Subject

Marketing,Management Science and Operations Research,Organizational Behavior and Human Resource Management,Strategy and Management,Business, Management and Accounting (miscellaneous),Accounting,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/23311975.2022.2034238

Reference57 articles.

1. The role of product brand image and online store image on perceived risks and online purchase intentions for apparel

2. Tourist shopping: The relationships among shopping attributes, shopping value, and behavioral intention

3. Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value

4. The impact of salesperson customer orientation on the evaluation of a salesperson’s ethical treatment, trust in the salesperson, and intentions to purchase

Cited by 25 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Exploring the influence of live streaming on consumer purchase intention: A structural equation modeling approach in the Chinese E-commerce sector;Acta Psychologica;2024-09

2. Continued purchase intention in live-streaming shopping: Roles of expectation confirmation and ongoing trust;Cogent Business & Management;2024-08-31

3. A Path Model of the Factors Affecting Customer Engagement and Purchase Intention via Live Selling;Advances in Business Strategy and Competitive Advantage;2024-08-30

4. What Drives or Decelerates Generation Z? An Empirical Study Navigating Consumer Buying Intentions in Online Shopping;Sage Open;2024-07

5. Analysis of Essential Factors in Live Streaming Shopping That Influence Purchase Intention;2024 International Conference on Smart Computing, IoT and Machine Learning (SIML);2024-06-06