The role of human brands in consumer attitude formation: Anthropomorphized messages and brand authenticity-Reference-Cited by-同舟云学术

The role of human brands in consumer attitude formation: Anthropomorphized messages and brand authenticity

Published:2021-01-01 Issue:1 Volume:8 Page:
ISSN:2331-1975
Container-title:Cogent Business & Management
language:en
Short-container-title:Cogent Business & Management

Author:

Han Hee-Eun¹,Cui Ge-Qi²,Jin Chang-Hyun²^ORCID

Affiliation:

1. Service Graduate School, Kyonggi University, 71, 2-ga, Choungjeong-ro, Seodaemun-gu, Seoul, Korea

2. Dept. Of Business Administration, Kyonggi University, 154-42, Gwanggyosan-Ro, Yeongtong-Gu, Suwon-si, Gyeonggi-do, 16227, Korea

Funder

research

Publisher

Informa UK Limited

Subject

Marketing,Management Science and Operations Research,Organizational Behavior and Human Resource Management,Strategy and Management,Business, Management and Accounting (miscellaneous),Accounting,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/23311975.2021.1923355

Reference72 articles.

1. Dimensions of Brand Personality

2. “I” Seek Pleasures and “We” Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion

3. Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products

4. Cultural Factors That Impact Brand Personification Strategy Effectiveness

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