Data security and privacy concerns of AI-driven marketing in the context of economics and business field: an exploration into possible solutions

Author:

Alhitmi Hitmi Khalifa1,Mardiah Alin2ORCID,Al-Sulaiti Khalid Ibrahim3,Abbas Jaffar4

Affiliation:

1. College of Business and Economics, Qatar University, Doha, Qatar

2. Chemistry Education Department, Universitas Negeri Jakarta, East Jakarta, Indonesia

3. Full Professor of Marketing, Al-Rayyan International University College, in Partnership with the University of Derby UK, Doha, Qatar

4. School of Media and Communication, Shanghai Jiao Tong University, Shanghai, China

Funder

Qatar National Library

Publisher

Informa UK Limited

Cited by 1 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. Security Considerations in Generative AI for Web Applications;Advances in Information Security, Privacy, and Ethics;2024-07-26

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