Data security and privacy concerns of AI-driven marketing in the context of economics and business field: an exploration into possible solutions-Reference-Cited by-同舟云学术

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Data security and privacy concerns of AI-driven marketing in the context of economics and business field: an exploration into possible solutions

Published:2024-08-20 Issue:1 Volume:11 Page:
ISSN:2331-1975
Container-title:Cogent Business & Management
language:en
Short-container-title:Cogent Business & Management

Author:

Alhitmi Hitmi Khalifa¹,Mardiah Alin²^ORCID,Al-Sulaiti Khalid Ibrahim³,Abbas Jaffar⁴

Affiliation:

1. College of Business and Economics, Qatar University, Doha, Qatar

2. Chemistry Education Department, Universitas Negeri Jakarta, East Jakarta, Indonesia

3. Full Professor of Marketing, Al-Rayyan International University College, in Partnership with the University of Derby UK, Doha, Qatar

4. School of Media and Communication, Shanghai Jiao Tong University, Shanghai, China

Funder

Qatar National Library

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/23311975.2024.2393743

Reference53 articles.

1. The Economics of Privacy

2. Privacy concerns in E-commerce: A taxonomy and a future research agenda

3. Understanding Consumers’ Attitudes Toward Controversial Information Technologies: A Contextualization Approach

4. Evolution of strategy for global value creation in MNEs: Role of knowledge management, technology adoption, and financial investment

5. The Mediating Effect of Perceived Trust in the Adoption of Cutting-Edge Financial Technology among Digital Natives in the Post-COVID-19 Era

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Security Considerations in Generative AI for Web Applications;Advances in Information Security, Privacy, and Ethics;2024-07-26

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