Aligning Marketing and Technology to Drive Innovation-Reference-Cited by-同舟云学术

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Aligning Marketing and Technology to Drive Innovation

Published:2009-09 Issue:5 Volume:52 Page:14-20
ISSN:0895-6308
Container-title:Research-Technology Management
language:en
Short-container-title:Research-Technology Management

Author:

Cotterman Ronald¹,Fusfeld Alan²,Henderson Pamela³,Leder Jonathan⁴,Loweth Carl⁵,Metoyer Anthony⁶

Affiliation:

1. Sealed Air Corporation in Duncan, South Carolina

2. The Fusfeld Group, Inc., Framingham, Massachusetts

3. co-CEO of NewEdge + The Brewery with offices in New York, London, Richland, and Seattle

4. Novozymes Biologicals, Inc.

5. Union Carbide Corporation

6. John Deere's Corporate Technology Innovation Center, in Moline, Illinois

Publisher

Informa UK Limited

Subject

Management of Technology and Innovation,Strategy and Management,General Engineering

Link

https://www.tandfonline.com/doi/pdf/10.1080/08956308.2009.11657585

Reference7 articles.

1. Integrating Technology, Marketing and Management Innovation

2. Innovation Rules!

3. Anticipating Disruptive Innovation

4. Building a Radical Innovation Competency

5. Providing Clarity and A Common Language to the “Fuzzy Front End”

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