Reviving unorganized retail stores post-COVID-19
Author:
Affiliation:
1. Marketing Area, International Management Institute New Delhi, New Delhi, India
2. Marketing Area, Management Development Institute, Gurgaon, Haryana, India
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/0965254X.2024.2323954
Reference66 articles.
1. Retailers and new product acceptance in India's base of pyramid (BoP) markets
2. A Study on Consumer Behaviour: Transition from Traditional Shopping to Online Shopping During the COVID-19 Pandemic
3. Qualitative research: deductive and inductive approaches to data analysis
4. Retail atmospherics effect on store performance and personalised shopper behaviour: a cognitive computing approach
5. In crisis, we pray: Religiosity and the COVID-19 pandemic
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