How branding process activities impact brand equity within Higher Education Institutions
Author:
Publisher
Informa UK Limited
Subject
Marketing,Education
Link
http://www.tandfonline.com/doi/pdf/10.1080/08841241.2014.920567
Reference34 articles.
1. Leveraging the Corporate Brand
2. Student corporate brand identification: an exploratory case study
3. Cultivating Service Brand Equity
4. Higher education: marketing in a quasi-commercial service industry
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