Co-creation in higher education: towards a conceptual model-Reference-Cited by-同舟云学术

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Co-creation in higher education: towards a conceptual model

Published:2018-04-27 Issue:2 Volume:28 Page:210-231
ISSN:0884-1241
Container-title:Journal of Marketing for Higher Education
language:en
Short-container-title:Journal of Marketing for Higher Education

Author:

Dollinger Mollie¹,Lodge Jason²^ORCID,Coates Hamish³^ORCID

Affiliation:

1. Centre for the Study of Higher Education, University of Melbourne, Melbourne, Australia

2. School of Education, University of Queensland, Brisbane, Australia

3. Centre for the Assessment of College and Student Development, Tsinghua University, Beijing, China

Publisher

Informa UK Limited

Subject

Marketing,Education

Link

https://www.tandfonline.com/doi/pdf/10.1080/08841241.2018.1466756

Reference118 articles.

1. The influence of university image on student behaviour

3. Social Identity Theory and the Organization

4. Co-production and customer loyalty in financial services

5. Prospective Students' Perceptions of University Brands: An Empirical Study

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