The role of brand authenticity for higher education institutions
Author:
Affiliation:
1. EHL Hospitality Business School, HES-SO, University of Applied Sciences and Arts Western Switzerland, Lausanne, Switzerland
2. Kedge Business School, Talence, France
Publisher
Informa UK Limited
Subject
Marketing,Education
Link
https://www.tandfonline.com/doi/pdf/10.1080/08841241.2023.2172642
Reference91 articles.
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