Exploring the Formation of Behavioral Intention Toward Rural Tourism via Sensory Experience and Memorable Tourism Experiences, a Case Study in Henan, China-Reference-Cited by-同舟云学术

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Exploring the Formation of Behavioral Intention Toward Rural Tourism via Sensory Experience and Memorable Tourism Experiences, a Case Study in Henan, China

Published:2024-08-21 Issue: Volume: Page:1-25
ISSN:1528-008X
Container-title:Journal of Quality Assurance in Hospitality & Tourism
language:en
Short-container-title:Journal of Quality Assurance in Hospitality & Tourism

Author:

Zhenbin Wang¹^ORCID,Ramachandran Sridar¹^ORCID,Siow Mayling²^ORCID,Subramaniam Thanam³^ORCID,Hui Zhang⁴^ORCID

Affiliation:

1. School of Business and Economics, Universiti Putra Malaysia, Serdang, Selangor, Malaysia

2. Faculty of Design and Architecture, Universiti Putra Malaysia, Serdang, Selangor, Malaysia

3. School of Hospitality, Tourism & Events, Sustainable Tourism Impact Lab, Centre for Research and Innovation in Tourism (CRiT), Taylor’s University, Subang Jaya, Malaysia

4. School of Economics and Management, Anyang University, Anyang, Henan, China

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/1528008X.2024.2390493

Reference70 articles.

1. Tourists' memories, sensory impressions and loyalty: In loco and post-visit study in Southwest Portugal

2. Sensory marketing and tourist experiences;Agapito D.;Discussion paper-spatial and organizational dynamics,2012

3. Rural tourism preferences in Spain: Best-worst choices

4. ‘Moments to be Had’: Understanding The Experience of Memorable Tourism Moments

5. Serial mediation: Destination image and perceived value in the relationship between perceived authenticity and behavioural intentions

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