Beyond Avatar Coolness: Exploring the Effects of Avatar Attributes on Continuance Intention to Play Massively Multiplayer Online Role-Playing Games-Reference-Cited by-同舟云学术

Beyond Avatar Coolness: Exploring the Effects of Avatar Attributes on Continuance Intention to Play Massively Multiplayer Online Role-Playing Games

Author:

Nan Dongyan¹²^ORCID,Sun Seungjong²³,Jansen Bernard J.⁴⁵^ORCID,Kim Jang Hyun¹²³^ORCID

Affiliation:

1. Department of Human-Artificial Intelligence Interaction, Sungkyunkwan University, Seoul, Korea

2. Department of Interaction Science, Sungkyunkwan University, Seoul, Korea

3. Department of Applied Artificial Intelligence, Sungkyunkwan University, Seoul, Korea

4. Qatar Computing Research Institute, Hamad Bin Khalifa University, Doha, Qatar

5. College of Information Sciences and Technology, The Pennsylvania State University, State College, PA, USA

Funder

National Research Foundation of Korea

Korean government

Publisher

Informa UK Limited

Subject

Computer Science Applications,Human-Computer Interaction,Human Factors and Ergonomics

Link

Reference90 articles.

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