A Study on the Regulatory Fit Effects of Influencer Types and Message Types
Author:
Affiliation:
1. Visual Broadcasting Media Department, Gangdong University, Chungbuk, Republic of Korea
2. Department of Media and Communication, Hanyang University, Seoul, Republic of Korea
Publisher
Informa UK Limited
Subject
Computer Science Applications,Human-Computer Interaction,Human Factors and Ergonomics
Link
https://www.tandfonline.com/doi/pdf/10.1080/10447318.2023.2232213
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