The Impact of Familiarity with a Communicator on the Persuasive Effectiveness of Pandemic-Related Fear Appeals Explained Through Parasocial Relationships
Author:
Affiliation:
1. Amsterdam School of Communication Research (ASCoR), University of Amsterdam, Amsterdam, Netherlands
2. Media and Business Communication, Institute Human-Computer-Interaction, University of Würzburg, Würzburg, Germany
Funder
public, commercial, or not-for-profit sectors
Publisher
Informa UK Limited
Subject
Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/15205436.2023.2216688
Reference40 articles.
1. The theory of planned behavior
2. Australian Government. (2021). COVID-19 ad. https://www.youtube.com/watch?v=NZxrx9xStdY
3. Blind trust? The importance and interplay of parasocial relationships and advertising disclosures in explaining influencers’ persuasive effects on their followers
4. The Perceived Fit between Instagram Influencers and the Endorsed Brand
5. Reducing Resistance: The Impact of Nonfollowers’ and Followers’ Parasocial Relationships with Social Media Influencers on Persuasive Resistance and Advertising Effectiveness
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