A Multimedia Analysis of Persuasion in the 2016 Presidential Election: Comparing the Unique and Complementary Effects of Political Comedy and Political Advertising-Reference-Cited by-同舟云学术

A Multimedia Analysis of Persuasion in the 2016 Presidential Election: Comparing the Unique and Complementary Effects of Political Comedy and Political Advertising

Published:2018-06 Issue:6 Volume:21 Page:720-741
ISSN:1520-5436
Container-title:Mass Communication and Society
language:en
Short-container-title:Mass Communication and Society

Author:

Warner Benjamin R.¹,Jennings Freddie J.¹,Bramlett Josh C.¹,Coker Calvin R.¹,Reed Joel Lansing¹,Bolton Joshua P.²

Affiliation:

1. Department of CommunicationUniversity of Missouri

2. Public Relations DepartmentLoras College

Publisher

Informa UK Limited

Subject

Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/15205436.2018.1472283

Reference44 articles.

1. The Benefits of Experimental Methods for the Study of Campaign Effects

2. Remembering to Forget: A Note on the Duration of Campaign Advertising Effects

3. Sex, Lies, and War: How Soft News Brings Foreign Policy to the Inattentive Public

4. The Daily Show Effect

5. The Fey Effect: Young Adults, Political Humor, and Perceptions of Sarah Palin in the 2008 Presidential Election Campaign

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