Exploring athlete brand image development on social media: the role of signalling through source credibility-Reference-Cited by-同舟云学术

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Exploring athlete brand image development on social media: the role of signalling through source credibility

Published:2019-09-17 Issue:1 Volume:20 Page:88-108
ISSN:1618-4742
Container-title:European Sport Management Quarterly
language:en
Short-container-title:European Sport Management Quarterly

Author:

Na Sangwon¹,Kunkel Thilo²,Doyle Jason³

Affiliation:

1. Department of Kinesiology, Mississippi State University, Mississippi State, MS, USA

2. School of Sports, Tourism and Hospitality Management, Temple University, Philadelphia, PA, USA

3. Griffith Business School - Department of Tourism, Sport and Hotel Management, Griffith University, Nathan, Australia

Publisher

Informa UK Limited

Subject

Strategy and Management,Tourism, Leisure and Hospitality Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/16184742.2019.1662465

Reference66 articles.

1. Social Media Scholarship in Sport Management Research: A Critical Review

2. Managing celebrity via impression management on social network sites

3. Branding in pictures: using Instagram as a brand management tool in professional team sport organisations

4. Athlete brand image: scale development and model test

5. Branding athletes: Exploration and conceptualization of athlete brand image

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