Exploring subjective social inclusion of paralympic athletes in marketing communication-Reference-Cited by-同舟云学术

Exploring subjective social inclusion of paralympic athletes in marketing communication

Published:2024-02-11 Issue: Volume: Page:1-21
ISSN:1618-4742
Container-title:European Sport Management Quarterly
language:en
Short-container-title:European Sport Management Quarterly

Author:

Beermann Simon¹^ORCID,Hallmann Kirstin¹^ORCID

Affiliation:

1. Institute of Sport Economics and Sport Management, German Sport University Cologne, Cologne, Germany

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/16184742.2024.2301950

Reference76 articles.

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3. Media Coverage of the Paralympics: Recommendations for Sport Journalism Practice and Education

4. Sponsorship and social justice: brand positioning on diversity and inclusion in sport marketing during the 2020 UEFA European football championship

5. Using thematic analysis in psychology

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