When less is more: the impact of macro and micro social media influencers’ disclosure
Author:
Affiliation:
1. School of Business, University of the Sunshine Coast, Sippy Downs, Australia
2. Social Marketing @ Griffith, Griffith Business School, Griffith University, Brisbane, Australia
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2020.1718740
Reference92 articles.
1. Tweeting with the Stars: Automated Text Analysis of the Effect of Celebrity Social Media Communications on Consumer Word of Mouth
2. Exploring the relationship between celebrity endorser effects and advertising effectiveness
3. Authenticity under threat: When social media influencers need to go beyond self-presentation
4. Discount venture brands: Self-congruity and perceived value-for-money?
Cited by 253 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. The authenticity advantage: How influencer authenticity management strategies shape digital engagement with sponsored videos;Journal of Business Research;2024-12
2. El papel de los influencers en la comunicación de productos cruelty-free en Instagram: un estudio exploratorio sobre el impacto de la sostenibilidad en la industria de la belleza;Revista de Comunicación;2024-09-04
3. The more followers the better? The impact of food influencers on consumer behaviour in the social media context;British Food Journal;2024-09-03
4. “Whether and how digital celebrities make us hungry for travel?”—An exploration of broadening and constructing perspectives on gastronomic tourism;International Journal of Tourism Research;2024-09
5. Born for marketing? The effects of virtual versus human influencers on brand endorsement effectiveness: The role of advertising recognition;Journal of Retailing and Consumer Services;2024-09
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3