The rules of engagement: how to motivate consumers to engage with branded mobile apps-Reference-Cited by-同舟云学术

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The rules of engagement: how to motivate consumers to engage with branded mobile apps

Published:2018-09-02 Issue:13-14 Volume:34 Page:1196-1226
ISSN:0267-257X
Container-title:Journal of Marketing Management
language:en
Short-container-title:Journal of Marketing Management

Author:

Stocchi Lara¹,Michaelidou Nina²,Pourazad Naser¹,Micevski Milena³

Affiliation:

1. Flinders Business, College of Business, Government and Law, Flinders University, Adelaide, Australia

2. School of Business and Economics, Loughborough University, Loughborough, UK

3. Department of International Marketing, Faculty of Business, Economics and Statistics, University of Vienna, Vienna, Austria

Funder

Academy of Marketing Research Council

Publisher

Informa UK Limited

Subject

Marketing,Strategy and Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2018.1544167

Reference97 articles.

1. The effect of benefits generated from interacting with branded mobile apps on consumer satisfaction and purchase intentions

2. Online brand community engagement: Scale development and validation

3. The Effectiveness of Branded Mobile Phone Apps

4. Customer Engagement: A Framework for Assessing Customer-Brand Relationships: The Case of the Restaurant Industry

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