Omnichannel retailing strategy: a systematic review
Author:
Affiliation:
1. Department of Management, College of Business and Economics, Jimma University, Jimma, Ethiopia
Publisher
Informa UK Limited
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/09593969.2021.2024447
Reference70 articles.
1. Managing Multi- and Omni-Channel Distribution: Metrics and Research Directions
2. Categorization of multiple channel retailing in Multi-, Cross-, and Omni‐Channel Retailing for retailers and retailing
3. The Impact of Mobile Device Use on Shopper Behaviour in Store: An Empirical Research on Grocery Retailing
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