Service design through the emotional mechanics of gamification and value co-creation: a user experience analysis
Author:
Affiliation:
1. Department of Business Economics, Rey Juan Carlos University, Madrid, Spain
2. Department of Financial Economics and Accounting, Rey Juan Carlos University, Madrid, Spain
Funder
Spanish MICINN
SERVDIGITAL
Publisher
Informa UK Limited
Subject
Human-Computer Interaction,General Social Sciences,Arts and Humanities (miscellaneous),Developmental and Educational Psychology
Link
https://www.tandfonline.com/doi/pdf/10.1080/0144929X.2023.2177823
Reference132 articles.
1. Professional buyers and the value proposition
2. DART Scale Development: Diagnosing a Firm’s Readiness for Strategic Value Co-creation
3. Transformative service research, service design, and social entrepreneurship
4. Value co-creation: Concept and contexts of application and study
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1. Building brand loyalty through value co-creation practices in brand communities: the role of affective commitment and psychological brand ownership;J RES INTERACT MARK;2024
2. Framework for Enhancing Customer Service Advisor Training through Gamification;2024 14th International Conference on Cloud Computing, Data Science & Engineering (Confluence);2024-01-18
3. Co-creation with service robots and employee wellbeing: a self-determination perspective;Behaviour & Information Technology;2023-12-14
4. Does Gamification Affect Customer Brand Engagement and Brand Value Co-Creation?;Advances in Marketing, Customer Relationship Management, and E-Services;2023-09-18
5. Gamified Problem Gambling and Psychological Distress: The Mediated-Moderated Roles of Cognitive and Economic Motives;Journal of Gambling Studies;2023-05-18
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