1. Biais, K.J. (1996) Relationship marketing in organisational markets: when is it appropriate? Journal of Marketing Management 12, 161-73.
2. Coviello, N.E., Brodie, R.J. and Munro, H.J. (1997) Understanding contemporary marketing: development of a classification scheme. Journal of Marketing Management 13(6), 501-22.
3. Gronroos, C. (1994) From marketing mix to relationship marketing: towards a paradigm shift in marketing. Asia-Australia Marketing Journal 2(1), 9-29.
4. Gronroos, C. (1996) The rise and fall of modern marketing - and its rebirth. In SA. Shaw and N. Hood (eds) Marketing in Evolution: Essays in Honour of Michael J. Baker. London: Macmillan Press, pp. 14-35.
5. Hakansson, H. and Snehota, I. (1995) The burden of relationships or who's next? In P. Turnbull, D. Yorke and P. Nande (eds) /AiP Conference Proceedings: Interaction, Relationships, and Networks. Manchester: Manchester Federal School of Business and Management, pp. 522-36.