From transaction to relationship marketing: an investigation of managerial perceptions and practices

Author:

Coviello Nicole E.,Brodie Roderick J.

Publisher

Informa UK Limited

Subject

Marketing,Strategy and Management

Reference9 articles.

1. Biais, K.J. (1996) Relationship marketing in organisational markets: when is it appropriate? Journal of Marketing Management 12, 161-73.

2. Coviello, N.E., Brodie, R.J. and Munro, H.J. (1997) Understanding contemporary marketing: development of a classification scheme. Journal of Marketing Management 13(6), 501-22.

3. Gronroos, C. (1994) From marketing mix to relationship marketing: towards a paradigm shift in marketing. Asia-Australia Marketing Journal 2(1), 9-29.

4. Gronroos, C. (1996) The rise and fall of modern marketing - and its rebirth. In SA. Shaw and N. Hood (eds) Marketing in Evolution: Essays in Honour of Michael J. Baker. London: Macmillan Press, pp. 14-35.

5. Hakansson, H. and Snehota, I. (1995) The burden of relationships or who's next? In P. Turnbull, D. Yorke and P. Nande (eds) /AiP Conference Proceedings: Interaction, Relationships, and Networks. Manchester: Manchester Federal School of Business and Management, pp. 522-36.

Cited by 40 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. Determinants of online merchants’ satisfaction on third party logistics in a developing nation: a partial least square (PLS) approach;Cogent Business & Management;2024-07-31

2. How to build great research groups;Industrial Marketing Management;2019-08

3. A viewpoint from the trenches;Journal of Services Marketing;2019-02-11

4. Evaluating the presence of marketing capabilities: A multidimensional, hierarchical index;Recherche et Applications en Marketing (English Edition);2018-02-19

5. Evaluation de la présence des capacités marketing: Proposition d’un index multidimensionnel et hiérarchique;Recherche et Applications en Marketing (French Edition);2017-12-11

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号  京ICP备18003416号-3