Perceptions and practices of media engagement: A global perspective
Author:
Affiliation:
1. College of Journalism and Communications, University of Florida, Gainesville, USA
2. Brand and Consumer Research, Hamburg Media School, Media Management, Hamburg, Germany
Funder
Google Germany
Publisher
Informa UK Limited
Subject
Strategy and Management,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/14241277.2017.1402183
Reference37 articles.
1. Askwith, I. D. (2007). Televidion 2.0: Reconceptualizing TV as an engagement medium (Massachusetts Institute of Technology), Cambridge, MA (Masterthesis), Comparative Media Studies. Retrieved from: https://dspace.mit.edu/handle/1721.1/41243
2. Within-Case and Across-Case Approaches to Qualitative Data Analysis
3. Customer Engagement: A Framework for Assessing Customer-Brand Relationships: The Case of the Restaurant Industry
4. Customer Engagement
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