International licensing by emerging market SMEs in the audiovisual industry
Author:
Affiliation:
1. Department of Business, IAG Business School, Pontifical Catholic University of Rio de Janeiro, Rio de Janeiro, Brazil
2. Department of Marketing, Institute of International Business, Georgia State University, Atlanta, Georgia, USA
Funder
National Council for Scientific and Technological Research
FAPERJ
FAPERJ Fundacao Carlos Chagas Filho de Amparo a Pesquisa do Estado do Rio de Janeiro
Publisher
Informa UK Limited
Subject
Management of Technology and Innovation,Strategy and Management,Visual Arts and Performing Arts,Communication,Cultural Studies
Link
https://www.tandfonline.com/doi/pdf/10.1080/17510694.2022.2026058
Reference74 articles.
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3. Aspelund, A., T. K. Madsen, and O. Moen. 2007. “A Review of the Foundation, International Marketing Strategies, and Performance of International New Ventures.”European Journal of Marketing41 (11/12): 1423–1448.
4. International technology licensing: Monopoly rents, transaction costs and exclusive rights
5. Trust and Performance in Cross-Border Marketing Partnerships: A Behavioral Approach
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