A new triadic creative role for advertising industry: a study of creatives’ role identity in the rise of social media advertising
Author:
Affiliation:
1. School of Design, The Hong Kong Polytechnic University, Hong Kong, China
2. Institute of Textiles and Clothing, The Hong Kong Polytechnic University, Hong Kong, China
Publisher
Informa UK Limited
Subject
Management of Technology and Innovation,Strategy and Management,Visual Arts and Performing Arts,Communication,Cultural Studies
Link
https://www.tandfonline.com/doi/pdf/10.1080/17510694.2018.1434362
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