An Exploration of Advertorials Used to Attract Foreign Direct Investment
Author:
Affiliation:
1. Department of Marketing, Texas State University, San Marcos, Texas, USA;
2. Department of Marketing, University of Denver, Denver, Colorado, USA
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10641734.2018.1557090
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1. Managing country image to long-term advantage: The case of Taiwan and Acer
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