Measuring Attitude toward the Brand and Purchase Intentions-Reference-Cited by-同舟云学术

Measuring Attitude toward the Brand and Purchase Intentions

Published:2004-09 Issue:2 Volume:26 Page:53-66
ISSN:1064-1734
Container-title:Journal of Current Issues & Research in Advertising
language:en
Short-container-title:Journal of Current Issues & Research in Advertising

Author:

Spears Nancy,Singh Surendra N.

Publisher

Informa UK Limited

Subject

Marketing

Link

http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883

Reference81 articles.

1. Affective and semantic components in political person perception.

2. An Empirical Investigation of Consumer Memory, Attitude, and Perceptions toward Pioneer and Follower Brands

3. Alpert, Judy I. and Alpert, I. Mark. 1986.“The Effects of Music in Advertising on Mood and Purchase Intentions”, 78712Austin, TX: Department of Marketing Administration, College of Business Administration, University of Texas. Working Paper No. 85/86-5-4

4. Ease of Message Processing as a Moderator of Repetition Effects in Advertising

5. Structural equation modeling in practice: A review and recommended two-step approach.

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