The impact of Persuasion knowledge cues on social media engagement: a look at pet influencer marketing-Reference-Cited by-同舟云学术

The impact of Persuasion knowledge cues on social media engagement: a look at pet influencer marketing

Published:2022-07-22 Issue: Volume: Page:1-18
ISSN:1069-6679
Container-title:Journal of Marketing Theory and Practice
language:en
Short-container-title:Journal of Marketing Theory and Practice

Author:

Myers Susan¹,Sen Sandipan²,Syrdal Holly³,Woodroof Parker⁴

Affiliation:

1. College of Business, Marketing and Management, University of Central Arkansas, Conway, Arkansas, USA

2. Marketing, Southeast Missouri State University, Cape Girardeau, Missouri, USA

3. Marketing, Texas State University, San Marcos, Texas, USA

4. Marketing, Industrial Distribution and Economics, The University of Alabama at Birmingham, Birmingham, Alabama, USA

Publisher

Informa UK Limited

Subject

Marketing

Link

https://www.tandfonline.com/doi/pdf/10.1080/10696679.2022.2093224

Reference128 articles.

1. Abidin, C. (2015). Communicative intimacies: Influencers and percieved interconnectedness. Ada: A Journal of Gender, New Media & Technology, 8, 1–16. http://adanewmedia.org/2015/11/issue8-abidin.

2. Advertising Standards Authority. (2019). Research on the labelling of influencer advertising: Report for the advertising standards authority. https://www.asa.org.uk/uploads/assets/uploaded/8cde72e8-796b-430f-9d2d228038286b4e.pdf

3. The Social Influence of Brand Community: Evidence from European Car Clubs

4. The effects of disclosure format on native advertising recognition and audience perceptions of legacy and online news publishers

5. Sponsorship Disclosures of Native Advertising: Clarity and Prominence

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