ENGAGEMENT WITH SOCIAL MEDIA CONTENT: A QUALITATIVE EXPLORATION
Author:
Affiliation:
1. Assistant Professor of Marketing, College of Business, University of Southern Mississippi, Hattiesburg, MS, .
2. Associate Professor of Marketing, College of Business, University of Texas at Arlington, Arlington, TX, .
Funder
Kyonggi University
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10696679.2017.1389243
Reference51 articles.
1. The effects of social- and self-motives on the intentions to share positive and negative word of mouth
2. A Review of Social Media and Implications for the Sales Process
3. The Process of Customer Engagement: A Conceptual Framework
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