A DYADIC EXAMINATION OF INSPIRATIONAL FACTORS DRIVING B2B SOCIAL MEDIA INFLUENCE
Author:
Affiliation:
1. Associate Professor of Marketing, H. Wayne Huizenga College of Business and Entrepreneurship, Nova Southeastern University, Fort Lauderdale, FL, .
Funder
Kyonggi University
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10696679.2017.1389244
Reference121 articles.
1. Salesperson Empathy and Listening: Impact on Relationship Outcomes
2. Social media: Influencing customer satisfaction in B2B sales
3. Bringing “Social” Into Sales: The Impact of Salespeople’S Social Media Use on Service Behaviors and Value Creation
4. The Social Influence of Brand Community: Evidence from European Car Clubs
Cited by 25 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Making of a social buyer: the role of knowledge capital authenticity and inter-firm communication in B2B sales situations;Journal of Marketing Theory and Practice;2024-02-20
2. Social Media Influencer Marketing: Exploring the Dynamics of Follower Engagement;Journal of Policy Research;2023-12-31
3. “Older consumer? Yes! Different motivations, but an effective online brand advocate! A content marketing typology framework”;Qualitative Market Research: An International Journal;2023-12-19
4. Business-to-Business sellers’ motivations in sales performance – A six-dimensional framework proposition;South African Journal of Economic and management Sciences;2023-09-15
5. Social media influencer marketing: foundations, trends, and ways forward;Electronic Commerce Research;2023-06-25
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3