Marketing Mix Factors as Moderators of the Corporate Entrepreneurship - Business Performance Relationship - A Multistage, Multivariate Analysis
Author:
Affiliation:
1. Cumberland University
2. Nova Southeastern University
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10696679.2000.11501868
Reference43 articles.
1. Estimating Nonresponse Bias in Mail Surveys
2. The Effect of Market Orientation and Organizational Flexibility on Corporate Entrepreneurship
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