Consumer Reactions to Retailer’s Religious Affiliation: Roles of Belief Congruence, Religiosity, and Cue Strength
Author:
Publisher
Informa UK Limited
Subject
Marketing
Link
http://www.tandfonline.com/doi/pdf/10.1080/10696679.2015.980176
Reference38 articles.
1. Personal religious orientation and prejudice.
2. Consumer response to retailer use of cause-related marketing: Is more fit better?
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4. Marketing Strategies in A Multi-Ethnic Environment
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