Defining the Metaverse with challenges and opportunities in the business environment-Reference-Cited by-同舟云学术

Defining the Metaverse with challenges and opportunities in the business environment

Published:2023-11-09 Issue: Volume: Page:1-18
ISSN:1069-6679
Container-title:Journal of Marketing Theory and Practice
language:en
Short-container-title:Journal of Marketing Theory and Practice

Author:

Bruni Roberto¹,Piccarozzi Michela²,Caboni Federica³

Affiliation:

1. Department of Economics and Law, University of Cassino and Southern Lazio, Cassino, Italy

2. Department of Economics, Engineering, Society and Business Organization, University of Tuscia, Viterbo, Italy

3. Department of Management, Alma Mater Studiorum, University of Bologna, Bologna, Italy

Publisher

Informa UK Limited

Subject

Marketing

Link

https://www.tandfonline.com/doi/pdf/10.1080/10696679.2023.2273555

Reference110 articles.

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3. Virtual Retail in the Metaverse: Customer Behavior Analytics, Extended Reality Technologies, and Immersive Visualization Systems

4. The Bifold Triadic Relationships Framework: A Theoretical Primer for Advertising Research in the Metaverse

5. Impact of external business environment on organizational performance;Akpoviroro K. S.;International Journal of Advance Research and Innovative Ideas in Education,2018

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