Demystifying hedonic shopping motivation and consumer buying behavior during the post-global pandemic: evidence from a developing country-Reference-Cited by-同舟云学术

Demystifying hedonic shopping motivation and consumer buying behavior during the post-global pandemic: evidence from a developing country

Published:2023-06-09 Issue: Volume: Page:1-20
ISSN:1069-6679
Container-title:Journal of Marketing Theory and Practice
language:en
Short-container-title:Journal of Marketing Theory and Practice

Author:

Aruldoss Alex¹,Rana Sudhir²,Parayitam Satyanarayana³,Gurumurthy Bhuvaneswari⁴

Affiliation:

1. Department of Commerce (Bank Management) and Business Administration (Computer Applications), St. Joseph’s College of Arts and Science (Autonomous), Cuddalore, India

2. Department of Marketing and Strategy College of Healthcare Management & Economics, Gulf Medical University, Ajman, United Arab Emirates

3. Department of Management and Marketing, Charlton College of Business, University of Massachusetts Dartmouth, Dartmouth, Massachusetts, USA

4. Department of Commerce (Bank Management), St. Joseph’s College of Arts & Science (Autonomous), Cuddalore, India

Publisher

Informa UK Limited

Subject

Marketing

Link

https://www.tandfonline.com/doi/pdf/10.1080/10696679.2023.2221442

Reference128 articles.

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3. The COVID-19 Pandemic and the Antecedants for the Impulse Buying Behavior of US Citizens

4. Structural equation modeling in practice: A review and recommended two-step approach.

5. Arcieri, K. (2021). Flipkart is No. 1 in India but faces formidable foe in Amazon, say experts. Retrieved July 8, 2022, from https://www.spglobal.com/marketintelligence/en/news-insights/latest-news-headlines/flipkart-is-no-1-in-india-but-faces-formidable-foe-in-amazon-say-experts-54083920

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